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Promotional sms faqs

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Promotional sms faqs


General Questions

What is BulkSMS?

bulkSMS stands for Short Message Service, and refers to the sending of short text messages from one device to another; in most cases from one mobile phone to another. The size of an SMS text message is restricted to 160 characters.

What is a Multipart / Concatenated SMS?

A standard text message is 160 characters long. If your message exceeds the limit, an alert is shown on the screen allowing to continue typing the message beyond the character limit. This message will count for 2 or more SMS Credits (depending on the length of your message) and you will be charged correspondingly. Special such as ~, ^, {, }, [, ], |, will constitute two characters.

Messenger allows you to send longer SMS of upto 765 characters which are split into smaller SMS and later joined at the receiving end which is a mobile. In this scenario, SMS length is calculated for 153 characters as 7 characters are used to concatenate the message when it is delivered to the handset. 

What is an SMS gateway?

An SMS gateway is the means through which a computer can send or receive SMS messages. Often allowing for the conversion and sending of other forms of media or message (such as email), SMS gateways will generally utilise the same mobile phone networks as the messages sent from mobile phones.

Are there any contracts or commitments with Messenger?

There are no contracts involved in running a Messenger account - it all works on a pay as you go basis, so you can send text messages with no hassle. If you purchase any inbound systems they have a minimum term of one month which is renewable.

How long does the service take to set up?

Your SMS marketing campaigns can be up and running within minutes.

Do I need a mobile phone?

You do not need a mobile phone to use messenger; messages are sent and received from Messenger. It is all web based so you do not need to download anything. All you need is an internet enabled PC, Mac or Tablet.

How can I send and receive SMS messages online?

It's essentially the same process that you would go through when sending a standard SMS message on your phone, only on your computer. With a Messenger account for you or your business, it's as simple as typing in your message, selecting the number you wish to send to, and pressing send. Job done.

How much does it cost to send a message?

The cost depends on how many credits you want to buy; one credit equals one text message and the credits last indefinitely. The cost of our credit bundles can be found on our prices page.

Will my credits expire?

Your credits will never expire.

How many characters can I send in a message?

You can send up to 765 characters in a message. Here, we refer to standard Latin symbols (ASCII) and not special or Unicode characters. Messenger displays clearly when composing your message as to how many characters you have used and how many credits your text will use up so you can edit the message accordingly.

What is length of an SMS and what is the relation between message length and credits?

The standard length of SMS is 160 characters in Latin symbols (ASCII). It also varies depending on the message type, especially if it is a Unicode message or if the message uses any special characters (refer to the question below).

A message with up to 160 characters uses up one SMS credit. If the message is more than 160 characters, one credit is used up for 153 characters as the remaining 7 characters are used to concatenate the message when it is delivered to the handset. So, one SMS credit is used up for a maximum of 160 characters, 2 credits are used up for 161-306 characters (=153*2) and so on. You can send messages up to 765 characters and this long message will use up five SMS credits (765 = 153*5).

Can I send SMS in Regional Languages?

Yes, its supports Unicode messages which will enable you to send SMS in Indian languages. Our transliteration tool will help you easily and quickly draft texts in local languages. On messenger we support most of the popular languages in India which include: Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Santali, Sindhi, Tamil, Telugu

What is a Unicode message and why is it used?

Standard SMS sent using the GSM 3.38 Character set allows the sending of 160 characters for a single message, and multiples of 153 for longer messages. The character set only allows those characters to be sent, and anything outside of it is changed – for instance í (that’s i-acute) gets changed to an i.

Unicode allows the support of a much wider character set, and actually includes pretty much every character in the world, including Indian languages, some of the stranger European characters (like í), all the Cyrillic alphabets (e.g. Arabic, Russia, Punjabi and Greek), all the Asian ones (Chinese, Japanese etc), and also some of the emoticons out there! Basically, every single character you can think of.

An example Hindi Unicode message is: अब से आप अपनी भाषा में आसानी से सन्देश भेज सकते हैं!

What are the differences between Unicode and GSM?

Firstly, the standard length of a Unicode message is 70 characters (compared to 160 for GSM). Long messages are supported for Unicode messages as well, and they are in multiples of 64 (compared to 153 for GSM). So a double length Unicode message can be up to 134 characters, triple 198, quadruple 262, etc.

Messages are priced the same way i.e., 1 credit is used up for 1 message (up to 70 Unicode characters), 2 credits are used up for double-length Unicode message (up to 134 characters) and so on.

Why are my messages using up two credits?

A message will use over one credit if you do either of the following:

  • You are using over 160 characters per message.
  • You are using over 70 characters in a Unicode message
  • You have merged data into your message which is increasing the characters.

Does it provide data?

We do not provide data, however we do offer short codes and long codes which are extremely effective in collecting opt-in numberss from your customers and can be used alongside any text marketing activity.

How secure is my data?

Your data is completely safe. its does not share or pass on any of your data, including the mobile numbers you upload. Your data will only be used for your SMS marketing. For further information see our SLA. its provide a secure 128-bit encrypted service which is equivalent to online banking security.

Can I import data into my Messenger?

You can import mobile numbers from an excel sheet or a CSV file. You can upload your mobile numbers along with five fields of information with just a few clicks of a button. You can also enter your numbers individually or by copying and pasting if you have smaller volumes.

Can I merge data into my messages?

Yes, you can merge data into your messages by inputting the information into your excel spread sheet. Once you have uploaded the file you can make sure each column heading is relevant to the information stored in each column.

Can I send messages outside India?

You cannot send messages to mobile numbers registered outside India.

However, messages can still be delivered to mobile numbers registered in India, even when the subscriber is on international roaming.

Can people text in to my Short Code from outside India?

Only subscribers registered with Indian mobile networks can send texts to Indian short codes.

Our Dedicated Inbound Numbers (DINs or long codes), however, can receive texts from any mobile numbers – Indian or international. The cost to the sender will be their standard network rate.

Can people text in to my long code from outside India?

Subscribers registered on any network (international or Indian) can text in to a DIN / long code, since a DIN / long code uses the country code.

However, a short code is local to the country in which it is issued and only phones registered within that country’s network can text into it.

How are my customers charged for texting in to my short codes and long codes?

In India, a premium rate of Rs. 3 is charged for texting in to a short code and its extensions.

Texting in to a long code is treated as a standard P2P SMS and the end customer is charged as per her SMS plan.

How can I check if a message has been sent?

The reports section of your Messenger shows if a message has been delivered, pending delivery, undelivered or if the mobile number is invalid.

Why do numbers look like 4.47741E+12 when I export to Excel?

This is because Excel thinks your mobile number is a long number so has converted it into scientific notation. To fix this click on the column header, click Format Cells->As Number->0 decimal places.

Can the sender name be my business name, rather than a random number?

Yes. If you have a transactional account, you can request for a Sender ID of your choice at no extra cost. The Sender ID must be 6 character long with all Latin alphabets. Sender IDs are a great way to enhance awareness of your business and conduct professional communication.

Promotional messages are sent from a 6-character long, numeric Sender ID that’s randomly generated and assigned by telecom operators.

How can customers reply to my messages?

Your customers cannot directly reply to your Promotional/Transactional SMS as they are sent from a Sender ID. However, you can embed your inbox information (Keyword + short code / long code) in your messages and your customers can use these to reach out to you.

Can I schedule messages to be sent at a later date?

Yes, it's easy to queue text messages for delivery. Choose to schedule them to be sent only after specific times and dates. You can also set an end date for your message to expire, to prevent it from being sent out after a specified date. Staggering messages is also possible; to allow time to handle responses instead of being overwhelmed by many all in one go. If you need to change the time and date of the scheduled SMS, you can do so via the reports section of Messenger.

What business sectors can benefit from mobile marketing?

SMS is a universal tool. Whether being used purely for sales and marketing or for transactional alerts, SMS can fit into any application and sector. Please refer to our case studies for more information.

Does the size of my business affect the success of SMS?

No, smaller campaigns work as well as the larger campaigns, as long as you have an opt-in database of your contacts and you send relevant messaging to them.

How can local businesses get greater benefits from text marketing?

Local businesses can benefit from being able to instantly communicate to hundreds or thousands of people about your latest offers & promotions. Messages are instantly delivered typically within 5 seconds and read by 95% of those customers within the first 5 seconds. That’s guaranteed communication within 10 seconds of sending a message!


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